| Titre : | Electronic commerce 2006 : a managerial perspective | | Type de document : | texte imprimé | | Auteurs : | Efraim Turban, Auteur ; David King, Auteur ; Jae Lee, Auteur | | Année de publication : | 2006 | | Importance : | 792 p. | | Présentation : | couv. ill. en coul | | Format : | 28 cm. | | ISBN/ISSN/EAN : | 978-0-13-185461-1 | | Langues : | Français (fre) | | Catégories : | ELECTRONIQUE
| | Index. décimale : | 09-01 Electronique générale | | Résumé : | For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for student | | Note de contenu : | Contents:
Part1:Introduction to E-Commerce and E-Marketplace
Part2:Internet Consumer Retailing
Part3:Business-to-Business E-Commerce
Part4:Other EC Models and Applications
Part5:EC Supports Services
Part6:EC Strategy and Implementation |
Electronic commerce 2006 : a managerial perspective [texte imprimé] / Efraim Turban, Auteur ; David King, Auteur ; Jae Lee, Auteur . - 2006 . - 792 p. : couv. ill. en coul ; 28 cm. ISBN : 978-0-13-185461-1 Langues : Français ( fre) | Catégories : | ELECTRONIQUE
| | Index. décimale : | 09-01 Electronique générale | | Résumé : | For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this No. 1 selling E-Commerce text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for student | | Note de contenu : | Contents:
Part1:Introduction to E-Commerce and E-Marketplace
Part2:Internet Consumer Retailing
Part3:Business-to-Business E-Commerce
Part4:Other EC Models and Applications
Part5:EC Supports Services
Part6:EC Strategy and Implementation |
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Electronic commerce 2006 / Efraim Turban
